32 Testimonials
32 Testimonials
from Verified Clients
from Verified Clients
Client Retention
& Account Advisory
for B2B SMEs
I help organisations reduce churn, improve client satisfaction, and protect recurring revenue.
I help organisations reduce churn, improve client satisfaction, and protect recurring revenue.
Dozens of clients who recommend my services
Dozens of clients who recommend my services
32 Testimonials
from Verified Clients
Client Retention
& Account Advisory
for B2B SMEs
I help organisations reduce churn, improve client satisfaction, and protect recurring revenue.
Dozens of clients who recommend my services
Stop Client Churn
Stop Client Churn
Upskill Account Teams
Upskill Account Teams
Secure Early Renewals
Secure Early Renewals
Keep Your Best Clients
Keep Your Best Clients
A Trusted Client Partner
A Trusted Client Partner
14+ years of real world B2B commercial experience, excelling in client retention.
14+ years of real world B2B commercial experience, excelling in client retention.
I'm John
I'm John
Stop Client Churn
Upskill Account Teams
Secure Early Renewals
Keep Your Best Clients
A Trusted Client Partner
14+ years of real world B2B commercial experience, excelling in client retention.
I'm John
Helping account teams thrive at:
Seeing "Silent" Churn?
Seeing "Silent" Churn?
Clients seem completely satisfied on weekly status calls, until contract renewal time arrives and they suddenly hand in 30 days' notice out of nowhere.
Clients seem completely satisfied on weekly status calls, until contract renewal time arrives and they suddenly hand in 30 days' notice out of nowhere.
Winning new clients is expensive. Losing them is devastating.
Winning new clients is expensive. Losing them is devastating.
You work tirelessly (and spend heavily) to pitch and win new retainers. But all too often, that hard-won revenue quietly slips out the back door 6 to 12 months later.
You work tirelessly (and spend heavily) to pitch and win new retainers. But all too often, that hard-won revenue quietly slips out the back door 6 to 12 months later.
Why I Can Help
Why I Can Help
Why I Can Help
Over a decade of senior B2B experience with exemplary retention levels (95%+ for over 3 years).
Over a decade of senior B2B experience with exemplary retention levels (95%+ for over 3 years).
Over a decade of senior B2B experience with exemplary retention levels (95%+ for over 3 years).
+
Years of Client Services
+
Years of Client Services
Verified Testimonials
Verified Testimonials
Introducing The 6-Week Client Retention Sprint
Introducing The 6-Week Client Retention Sprint
I don't deliver generic corporate HR training or talk about soft skills in abstract terms. I embed directly into your agency workflow to audit account communications, train your team on real client retention dynamics, and build a lasting relationship framework.
I don't deliver generic corporate HR training or talk about soft skills in abstract terms. I embed directly into your agency workflow to audit account communications, train your team on real client retention dynamics, and build a lasting relationship framework.
What changes when retention becomes the norm?
What changes when retention becomes the norm?
Before Clients Retained
After Clients Retained
Silent Cancellations
Early Renewals
Transactional Relationships
Trusted Partnerships
Reactive Fire-fighting
Proactive Guidance
High Account Turnover
Predictable Lifetime Value
What changes when retention becomes the norm?
Before Clients Retained
After Clients Retained
Silent Cancellations
Early Renewals
Transactional Relationships
Trusted Partnerships
Reactive Fire-fighting
Proactive Guidance
High Account Turnover
Predictable Lifetime Value
About
Skills and practice built on battle-tested client relationships. Not solely theory.
Origin Story
Clients Retained was founded by John Macleod, a commercial B2B consultant with over 14 years of experience leading high-ticket client accounts, managing complex stakeholder dynamics, and driving long-term client retention.
Origin Story
Clients Retained was founded by John Macleod, a commercial B2B consultant with over 14 years of experience leading high-ticket client accounts, managing complex stakeholder dynamics, and driving long-term client retention.
Experience with Feedback
Having sat across the table from demanding clients across multiple sectors, I understand the exact friction points that cause client relationships to decay.
Experience with Feedback
Having sat across the table from demanding clients across multiple sectors, I understand the exact friction points that cause client relationships to decay.
Proven Trackable Systems
I don't teach abstract theories, I implement practical, battle-tested client retention systems.
Proven Trackable Systems
I don't teach abstract theories, I implement practical, battle-tested client retention systems.
Professional
Focused
Focused
Impactful
Approachable
Approachable
At Clients Retained, my approach is professional yet relaxed. I bring a calm urgency to focus on improving what matters most.
At Clients Retained, my approach is professional yet relaxed. I bring a calm urgency to focus on improving what matters most.
Who is this for?
Built for growing B2B SMEs ready to plug revenue leaks
Built for growing B2B SMEs ready to plug revenue leaks
Built for growing B2B SMEs ready to plug revenue leaks
Client Testimonials
Trusted by founders.
Trusted by founders.
Trusted by founders.
Dara Huang, DH Liberty
"John has been a pleasure to work with, we have seen excellent results. His professional and straight-forward approach makes it easy for us to see the benefits of our investment.”
Dominic Brockes, BD Financial Consulting
"John was recommended to me from an existing client. He is clear on costs and what you can expect from him and importantly delivers on them. John's style is relaxed but professional. I am very happy to recommend John"
Brett Davey, Content Creatures
"Client retention is increasing month-on-month and I genuinely believe that is down to John's commitment to delivering excellent service."
Jim Horsley, Schwa
"John's got a really good grasp of what businesses need and what it takes to increase revenue.”
Dara Huang, DH Liberty
"John has been a pleasure to work with, we have seen excellent results. His professional and straight-forward approach makes it easy for us to see the benefits of our investment.”
Dominic Brockes, BD Financial Consulting
"John was recommended to me from an existing client. He is clear on costs and what you can expect from him and importantly delivers on them. John's style is relaxed but professional. I am very happy to recommend John"
Brett Davey, Content Creatures
"Client retention is increasing month-on-month and I genuinely believe that is down to John's commitment to delivering excellent service."
Jim Horsley, Schwa
"John's got a really good grasp of what businesses need and what it takes to increase revenue.”
Transparent Pricing
Fixed Investment. Immediate Impact.
The 6-Week Client Retention Sprint
A proven package to start making an impact from day one.
£4,500
Most Popular
Account Health Audits
Client Comms Workshops
1-1 Key Account Coaching
Client Retention Playbook
Bespoke Ongoing Retention Plans
Custom retention plans for large, multi-location organisations.
from
£12,000
Multi-office Rollout
Rolling Account Audits
Senior Team Coaching
Retention Frameworks
Ad-hoc Consultancy
Useful for experimentation projects or one-off training.
£150
/hour
At-Risk Account Strategies
Contract Renewal Reviews
1-1 Comms Training
The 6-Week Client Retention Sprint
A proven package to start making an impact from day one.
£4,500
Most Popular
Account Health Audits
Client Comms Workshops
1-1 Key Account Coaching
Client Retention Playbook
Bespoke Ongoing Retention Plans
Custom retention plans for large, multi-location organisations.
from
£12,000
Multi-office Rollout
Rolling Account Audits
Senior Team Coaching
Retention Frameworks
Ad-hoc Consultancy
Useful for experimentation projects or one-off training.
£150
/hour
At-Risk Account Strategies
Contract Renewal Reviews
1-1 Comms Training
The 6-Week Client Retention Sprint
A proven package to start making an impact from day one.
£4,500
Most Popular
Account Health Audits
Client Comms Workshops
1-1 Key Account Coaching
Client Retention Playbook
Bespoke Ongoing Retention Plans
Custom retention plans for large, multi-location organisations.
from
£12,000
Multi-office Rollout
Rolling Account Audits
Senior Team Coaching
Retention Frameworks
Ad-hoc Consultancy
Useful for experimentation projects or one-off training.
£150
/hour
At-Risk Account Strategies
Contract Renewal Reviews
1-1 Comms Training
Common Questions
Your Questions Answered
Everything You Need to Know Before Starting Your Journey
1. How much time will the sprint require from my team’s day-to-day billable work?
We know your Account Managers are already fighting fires and managing packed calendars. The sprint is specifically structured to run alongside their existing workload without causing operational drag. Your team will only need to commit roughly 1.5 to 2 hours per week for live workshops and 1-1 coaching. The comms audit happens quietly in the background without pulling your staff away from client deliverables.
2. How is this different from generic corporate training or online video courses?
3. What if our client churn is caused by delivery delays rather than communication?
4. How quickly will we see a return on the investment?
Common Questions
Your Questions Answered
Everything You Need to Know Before Starting Your Journey
1. How much time will the sprint require from my team’s day-to-day billable work?
We know your Account Managers are already fighting fires and managing packed calendars. The sprint is specifically structured to run alongside their existing workload without causing operational drag. Your team will only need to commit roughly 1.5 to 2 hours per week for live workshops and 1-1 coaching. The comms audit happens quietly in the background without pulling your staff away from client deliverables.
2. How is this different from generic corporate training or online video courses?
3. What if our client churn is caused by delivery delays rather than communication?
4. How quickly will we see a return on the investment?
Common Questions
Your Questions Answered
Everything You Need to Know Before Starting Your Journey
1. How much time will the sprint require from my team’s day-to-day billable work?
We know your Account Managers are already fighting fires and managing packed calendars. The sprint is specifically structured to run alongside their existing workload without causing operational drag. Your team will only need to commit roughly 1.5 to 2 hours per week for live workshops and 1-1 coaching. The comms audit happens quietly in the background without pulling your staff away from client deliverables.